Consumer Behavior Assignment Example | Topics and Well Written Essays - 750 words

Consumer Behavior - Assignment Example See it works as the CEO of the company says if one is in the store for 2 hours then we got him or her. The bookseller gives value to cognition because a purchase decision is a consequence of thinking and therefore, once the customer initiates to think about getting then the store might make a sale. Barnes and Noble offers a place where people can meet up others and have a social activity but at the same time, no one is going to stop the objective customers from buying what they need or want to leave. After all, the store is selling books and CDs and all that fuss of offering opportunities to socialize, coffee, comfy couches and free music is actually means of selling literature (Peter & Olson, 2010) and in the light of above argument, both Rob and Lisa will have themselves entertained at the featured bookstore’s facility. Lisa on the other hand, will most probably prefer Barnes and Noble because she has the luxury of actually reading or listening to a book or a piece of music before she can make a final purchase decision over there. According to Social Exchange Theory, humans interact and love to share their knowledge and information with each other (Cropanzano & Mitchell, 2005). However, Barnes and Noble is offering free online services on the web and free live performances in their physical locations because all it wants to do is to facilitate the consumers to find out what they like by looking around and talking to the people in the store and purchase it. All of these free activities are there to motivate customers towards buying something intrinsically. The salesperson does not have to push customers towards buying books but they are needed to be seated in comfy couches and then frontline employees have to wait for them to actually buy something. I found the marketing strategy of Barnes and Noble as most intriguing and innovative because it focuses on meeting traditional goals of marketing with a newer approach. I got most of

Order of Military Medical Merit Essay Example | Topics and Well Written Essays - 1000 words

Order of Military Medical Merit - Essay Example During her tenure at the MEDDAC at Fort McClellan as a Private First Class, MAJ Robinson was recognized by the Sergeant Major of the Army, SMA Richard A. Kidd, for her significant loyalty, dedication and contributions to the mission of caring for our Soldiers and her demonstrated leadership potential. While a sergeant, Major Robinson coordinated medical support for a MASCAL in Seoul, South Korea. Her quick actions coupled with her mature decision making minimized the outcome of a tragic accident. MAJ Robinson's immediate lifesaving skills provided prompt emergency care to the victims of the accident. She was recognized for her devotion and selfless service by the Commander, 18th Medical Command. As a Staff Sergeant assigned to Kirk U.S. Army Health Clinic, MAJ Robinson volunteered to orchestrate and enhance the renovation plan for the Pediatric and Gynecology Clinics, providing floor plans, coordinating automation support and the relocation of all associated equipment. She has genero usly contributed her personal time to ensure the renovation, without letting any adverse impact on the 14,000 beneficiaries of the health clinic. The patient care area and the capabilities of both clinics was increased by about 50 percent. MAJ Robinson also accepted the mission to oversee the transition of the clinic from a legacy system to the Composite Health Care System (CHCS). Along with this, she authored the definitive Standard Operating Procedure for appointment scheduling, ensuring that the TRICARE access standards were used thus improving the quality of patient care for the eligible beneficiaries. Key milestones in her career include; In 1998, MAJ Robinson was selected for entrance into the Army Enlisted Commissioning Program. In 2000, MAJ Robinson graduated from the University of Maryland's School of Nursing. Exceeding the course standards of the Critical Care Nursing Course taught at Walter Reed Army Medical Center and was the Honor Graduate for the course. In 2003, MAJ Robinson, as a First Lieutenant, was deployed to Afghanistan and Uzbekistan serving as the Chief Nurse for an Area Support Medical Company with a troop population of over 2,500 Soldiers engaged in combat operations against Al Qaeda and Taliban forces. It is worth mentioning that during the field operations in Uzbekistan and Afghanistan, her performance was categorized as "well above her normal responsibilities" by the TF MED NORTH (TFMN) Commander. She was the only Registered Nurse trained in critical care and maintained an intubated and sedated American Soldier for 17 hours until MEDEVAC was available. MAJ Robinson also served as one of only two female officers from TFMN to relocate and support the austere location outside of the city of Konduz and provided level-1 and humanitarian care to over 2,000 Afghan civilians. She also volunteered to cross train in the pharmacy and functioned as the Public Health Nurse by supervising the hepatitis and tuberculosis screening program for the Soldiers, local nationals and U.S. civilians employed at Camp Stronghold Freedom. Following her deployment, MAJ Robinson became a competent and newly trained Open Heart Nurse. MAJ Robinson then tackled the extremely important task of monitoring and auditing blood product administration, which significantly decreased the number of unusual occurrences related to blood/blood product administration by 80%, a vital improvement for DDEAMC. At WBAMC, she was